Description

Client:

HYPEBEAST / Red Bull

Task:

Video Production

”Red Bull Curates Protégés, a collaboration between Red Bull and fashion lifestyle website Hypebeast, showcases a group of lifestyle artists and designers from five different cities who create Red Bull Canvas Coolers to be placed in selected lifestyle stores in each city associated with the artists.”

”After visiting musician and illustrator Prodip in Hong Kong, we head further east to Malmö, Sweden, where Karolina Wójcik puts the finishing touches on her Canvas Cooler destined for Impala Streetwear. Known for her illustrations and massive painted murals, the cooler was the latest medium to carry her distinct blending of artistic styles and a self-described obsession with typography. The completed work eventually made its way to Impala, the first streetwear store to open in Malmö in 1998. For more on Karolina and her work, check out our Pen & Paper feature.”